Attribution & reporting
Sometimes we're so busy as marketers that we push out content, campaigns and the next new shiny initiative that we forget to reflect and understand what's resonating with our customers or audiences. This service is built for teams:
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With no existing/limited attribution or reporting models.
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That can't prove certain activities are working.
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Who don't have business buy-in for investment or further activities.
Typically, we can assist with reporting across the following:
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Google & Adobe Analytics
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LinkedIn & Meta
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Eloqua
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Salesforce
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Qualtrics
As deployed in:
"They took us from ground zero to accomplishing a clear customer lead funnel and growth strategy... improving quality AND quantity of MQLs passed through to sales."
Lead Product Marketing Manager
Testimonial and deployment as part of an in-house role.
What you'll get
Attribution
A more robust campaign attribution process including tailored best practices, and analytical implementation.
Conversions
Events and conversion set up in GA4 or Adobe alongside relevant advertising pixels or tags (e.g. LinkedIn, Facebook).
Reporting
Gap analysis in existing digital reporting plus GA4 or Adobe dashboard creation or optimisation.
